Website Strata Networks
Strata Networks is accepting applications for a full-time Digital Marketing Specialist.
This person will be responsible for managing all digital marketing efforts and campaigns across multiple channels and platforms. They will be expected to develop and optimize online marketing funnels and communicate the results & performance of digital ad campaigns to the department and company leaders. They must be self-driven and will be required to take the initiative to stay current with ever-changing advertising tools & trends.
This person should be comfortable with the following job duties:
- Search Engine Optimization
- Best practices to improve organic search ranking
- Should have a good understanding of tag management
- Search Engine Marketing
- Keyword research, campaign optimization, budget, and conversion tracking
- Online Ads Monitoring & Management
- This involves the set-up, maintenance, and performance tracking for all online ad campaigns, including Google Display, Video, Pay-Per-Click, Social Media Ads.
- Social Media Content Creation
- Will be expected to develop a consistent content calendar for Strata’s social media platforms which may include writing copy for posts
- Audience Targeting & Retargeting Tactics
- Work to refine audiences for targeted campaigns & develop retargeting strategies using a variety of tactics.
- Google Analytics
- Understand and report on KPIs, including page views, sessions, bounce rate, etc.
- Google My Business Page Management
- Review, update, and optimize Google My Business Page(s) and optimize for the best results.
- Sales Funnel/Customer Journey Development
- Will help to establish and document a sales funnel & customer journey for current and prospective customers
A two to four-year undergraduate degree in a related field is preferred. Employees should possess proficient skills in Google Ads, Facebook Meta Suite, Google Analytics, Google Tag Manager, and emerging digital platforms. Should also be familiar with a Windows and/or Mac-based computer system and the following software systems: Microsoft Office (Word, Excel, Powerpoint).
Drug testing and background checks will be required.
To apply for this job please visit forms.stratanetworks.com.